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Insights
Straight answers about IT, websites and search.
Guides written for business owners, not engineers — what things actually cost, what to ask before you sign, and how to tell a good provider from an expensive one. No jargon, no sales pitch.
Latest guides
Marked guides are priority reading for our clients. Security and office essentials rather than buying advice. If you are on a care plan, start with these.
Case study · SDC Container LLC
SDC Container: three booking systems replaced by one
A Massachusetts dumpster company had a WordPress site running three overlapping booking systems that still could not take a single order online. We replaced all three with one page and a live Stripe checkout.
Web design · Measured
Rebuilding a WordPress site without WordPress
We measured a real 32-page Elementor site against its static rebuild: 432KB of HTML down to 48KB, 35 scripts down to one, ten plugins down to none. What changes, what you gain in automation, and when to stay put.
Priority read for clients — security or office.Compliance · Massachusetts
Massachusetts WISP requirements: what 201 CMR 17.00 asks of you
Who the law applies to (probably you), what has to be in the written program, the technical controls it depends on, and the one requirement almost everybody misses.
Managed IT · Buyer’s guide
How to choose an IT provider
Seven questions that actually separate good providers from confident ones, the contract terms worth arguing about, and the warning signs worth walking away from.
Priority read for clients — security or office.Microsoft 365 · Guide
Microsoft 365 and Copilot: what small businesses should actually do
Which plan you really need, the security settings you are already paying for and have not turned on, and whether Copilot is worth the per-user cost.
Managed IT · Buyer’s guide
How much does managed IT cost for a small business?
Per-user, per-device or tiered — how managed IT is actually priced, what drives your number up or down, what should always be included, and how to compare quotes without getting burned.
Web design · Buyer’s guide
How much should a small business website cost?
The seven things that actually drive the price, whether to pay up front or monthly, the costs that appear after launch, and the red flags worth catching before you sign.
Priority read for clients — security or office.Cybersecurity · Guide
Small business cybersecurity: what you actually need
How attacks really start, the seven protections that stop most of them, and four questions that reveal whether your current IT provider is genuinely handling security.
Local SEO · Guide
Local SEO for North Shore businesses
Why the map pack matters more than your website, how to fix your Google Business Profile, and the realistic order of operations for getting found by nearby customers.
Switching providers · Guide
Fed up with your IT provider?
The signs it is genuinely time to move, what a switch actually involves week by week, the two things that trip people up, and the questions to ask before signing with anyone.
More guides are added regularly. Got a question you’d like answered — about your IT, your website, or why you’re not showing up on Google? Ask us directly and we’ll usually just tell you.
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