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Web Design · North Shore, MA

Websites built to win trust and rank in search.

I’ve been building websites for more than 15 years. Today that means fast, custom sites for businesses on the North Shore and around Boston, set up so Google can find them and a customer on a phone can call you in one tap. You deal with me, not an account manager.

Our work

Recent sites

Three sites we built. Over the years I’ve built 175+, and 60+ are still live. We keep client names off this website unless the client says yes, and SDC and Makyson did. Each one links to a write-up with the numbers and the date we measured them.

The sdccontainer.com homepage: the SDC Container logo and menu with a Book Now button, the headline Dumpster Rental in Metro West, Greater Boston and the North Shore over a photo of their roll-off truck and a green container in a driveway, Start booking and See sizes and prices buttons, and the three booking steps below.
sdccontainer.com · SDC Container, dumpster rental. Customers book and pay online in about a minute. Orders settled 58.7% above the pre-launch level and held for more than two months, from SDC’s own Stripe data. Lighthouse desktop performance 100, run September 4, 2026. Read the SDC case study
The makysonbldg.com homepage in its dark theme: the Makyson Building Company logo, a menu with a Free Quote button, and the headline Built to last, from foundation to finish over a photo of a finished two-story house with a white-railed deck, with Get a free quote and See our work buttons.
makysonbldg.com · Makyson Building Company, custom homes. Rebuilt with all 135 project photos kept. Lighthouse mobile performance went from 67 to 84, and the main photo showed in 3.4 seconds instead of 6.0, tested on the live site as a slow phone on August 19, 2026. Read the Makyson case study
The knowledge-designs.com homepage: the Knowledge Designs menu over a dark ink-in-water video, the headline Managed IT, Web design and SEO for businesses that cannot afford to miss, and a row of badges underneath.
knowledge-designs.com · This site, rebuilt off WordPress. Lighthouse performance 96 on mobile and 96 on desktop, tested September 29, 2026. How we rebuilt our own site

What we build

Business sites

Most of what I build. A clean site for a builder, a trade, an accounting office or a local company, with your real photos and a call button that works on a phone.

WordPress & Webflow

If you want to edit the site yourself, I’ll build it on WordPress or Webflow and show you how. If you’d rather never touch it, send us the changes and we’ll make them.

Redesigns & rebuilds

Slow, dated or hard to edit? We rebuild it and redirect every old address to its new page, so you keep the rankings you already have. Like your current design? I can keep it.

Booking, stores & web apps

Online booking, card payments, small stores and custom tools for the office. SDC Container’s site takes a paid booking and puts it straight on their dispatch board.

Local SEO from day one

Every site goes out fast, with proper page titles, structured data and analytics, and your Google Business Profile set up to match. Nothing gets bolted on later.

Hosting & care plans

We host it, back it up, keep it patched and make the small changes you send over. Your domain and your accounts stay in your name.

KNOWLEDGE
DESIGNS

Managed IT, web design and SEO under one roof, on the North Shore since 2013.

Get a website quote →

A website is only as good as what’s behind it

Plenty of people can make you a good-looking website. The hard part is keeping it fast and secure and still answering the phone a year later. We’re an IT company as much as a design shop, so that all comes from the same small team.

Built for a customer on a phone

Most people will see your site on a phone, often with one bar of signal. So the pages load fast and your number is one tap away. The words on the page match what your customers type into Google. A good-looking site nobody finds is a brochure in a drawer.

One team for the site, the hosting and the SEO

When the designer, the host and the SEO company are three different businesses, problems fall between them. Here it’s one team. If a page slows down or your rankings dip, it goes back to the people who built the site.

You work with me

I’m Greg Pagliarulo. I’ve run Knowledge Designs since 2013, with a small team behind me. There’s no account manager passing messages along and no outsourced ticket queue. A lot of my web work is for builders and trades, accounting offices and other local companies around the North Shore and Boston. If you build or renovate for a living, see websites for contractors and home builders. Opening a new business? I can set up the website, Google profile and IT together.

Bigger projects, one fixed price

For larger companies and more involved jobs, like a site with a lot of pages, online booking with payments, or a custom tool your office runs on, you get a written scope and one fixed price before we start, the same way I price bigger IT jobs.

In a pinch?

If your site is down or hacked, or your web person stopped answering, call me at (978) 885-1819. It doesn’t matter who built it. I’ll look at it, tell you straight what it’ll take, and quote the work before I start.

How a project works

01

Talk it through

I learn how you get work, who your customers are and what they search for, then map out the pages. The first call is free.

02

Design

You see the design before any code gets written, and we go back and forth until it looks right to you.

03

Build & SEO

I build it fast and secure. Page titles, analytics and your Google Business Profile get set up as part of the build instead of added later.

04

Launch & care

We launch it and keep an eye on it. On a care plan we handle the updates, the backups and the small changes you send over.

Want the office IT and your Google profile handled too?

A website is one piece. The same business has computers and email to keep running, and a Google Business Profile with hours, photos and reviews that somebody has to keep current. We do all of it. SDC Container and Makyson Building Company both get their website and their IT from us.

If you want one team for everything, that’s All-in-One Management: the helpdesk, security and monitoring, your website, and your Google profile and reviews, on one invoice. Monitoring runs 24/7. The helpdesk is staffed Mon-Fri 8-5 and Sat 10-2, and 97% of issues are answered within five minutes in those hours.

Or add just the piece you need: managed IT and support for the office, or local SEO so customers nearby can find you.

Local & hands-on

Web design across the North Shore

We’re based in Middleton and build websites for businesses all over the North Shore and into Greater Boston. If you’d rather sit down with the person building your site, we can do that. You won’t be emailing a queue three time zones away.

  • Middleton
  • Peabody
  • Lynnfield
  • Danvers
  • Saugus
  • Beverly
  • Salem
  • Wakefield
  • North Reading
  • Topsfield
  • Greater Boston

Measured, not claimed

Google PageSpeed on desktop, with the dates we ran it

Run these yourself. Put either address into pagespeed.web.dev and compare it with whoever built your current site. Scores move a few points from one run to the next, so each card says when we ran it.

knowledge-designs.com This site · desktop · Sept 29, 2026
  • 96Performance
  • 100Accessibility
  • 100 (see note)Best practices
  • 100SEO

Core Web Vitals · field data pending

sdccontainer.com Client · booking system · desktop · Sept 4, 2026
  • 100Accessibility
  • 100 (see note)Best practices
  • 100SEO
  • 100Performance

Core Web Vitals · field data pending

Lighthouse, the test behind Google PageSpeed, in desktop mode on the live sites: ours on September 29, 2026, SDC’s on September 4, 2026.

* Best practices is 100 for everything these sites themselves contain. Test either live address and you will see a lower number, and the whole gap is one small file that Cloudflare, the anti-spam service in front of both sites, adds to every page. The test flags an aging piece of code inside that file. We didn’t write it and can’t change it, and the same thing happens to every site behind the same protection. We show each site’s own score and tell you why the live one differs.

Why the scores come out this high

Mostly because of what isn’t there. No content management system building the page on every visit, no database lookup before the first byte, no theme, no page builder, and no plugins sending code to every visitor whether the page needs it or not.

A typical WordPress page-builder site asks the browser for sixty-odd files before it can show anything. These ask for two. That’s most of the trick, and it’s also why there’s nothing to patch on the second Tuesday of every month.

AI-generated sites land somewhere in between, and it’s fair to ask whether you need us at all. We build with AI every day, so we wrote the comparison from the inside: an AI website builder or a professional, and the five questions that separate them.

Core Web Vitals matters more than the score. The numbers above are lab tests you can rerun any time. Core Web Vitals is Google’s record of how a site behaved for real visitors over the past month, and it’s one of the signals Google uses in ranking. A site needs enough traffic before Google publishes that record, which is why the badges say “pending”. When the data shows up, this page changes.

Speed matters for a local business. Someone standing in a flooded basement at eight at night won’t wait six seconds for a page to load. They’ll tap the next result.

“Greg at Knowledge Designs is hands down one of the best web developers out there. He has an amazing eye for detail, deep technical expertise, and a rare ability to translate complex needs into clean, functional design. The SEO is off the charts, and working with him has been an absolute pleasure - professional through and through.”

Free, for new and existing clients

Free website and Google audit

Not sure your current site is doing its job? Send me the address and I’ll run a full audit, free:

  • Speed on a phone, the way Google measures it
  • A test message through your contact form, to make sure it actually reaches you
  • Who your domain is registered to, and whether it’s in your name
  • How the site shows up in Google search: titles, descriptions and the pages Google has indexed
  • Your Google Business Profile: categories, services, hours, photos and reviews

You get a short written list of what’s fine, what needs attention and what’s urgent. No obligation. For the office side there’s a free 15-point IT health check too.

Web design, answered

Every site is quoted to its scope. The price depends on how many pages you need, whether you want to edit it yourself, how much of the writing we do, and anything extra like booking, a store or a CRM. You get one fixed price, agreed before any work starts, and that goes for bigger jobs too. Tell me what you have in mind and I’ll send an itemized quote, or read what drives website pricing.

All three. Most of what I build now is custom code, because it’s faster and there’s less to break. If you want to edit the site yourself, WordPress or Webflow can be the better fit, and I’ll tell you which. The three sites at the top of this page are all custom builds.

Nobody can honestly promise you a ranking. What I can do is build it right from the start: fast pages, clean structure, a layout that works on a phone, and words that match what your customers type into Google. We also do SEO and hosting, so you won’t need a second company to fix the site later.

A smaller site usually goes live in 3 to 4 weeks. A larger business site takes 6 to 8 weeks, depending on the content and scope. You get a real timeline up front, and I keep you posted as it goes.

Yes, that’s a big part of what we do. We keep what works, fix what doesn’t, and redirect every old address to its new page so you keep your rankings. If you like your current design, I can rebuild it underneath and keep the look. Here’s a WordPress rebuild, measured.

Yes. Our care plans cover hosting, updates, security, backups and the small changes you send over, so the site doesn’t quietly fall behind. The SDC Container case study shows a booking system we built and still run this way.

You do. Your domain, your Google Business Profile and your analytics stay in your name, and we’re added as a manager. If you ever leave, there’s nothing to hand back. On Makyson’s site, even the contact form sends to an account in the owner’s name.

Got a website worth doing right?

Prefer to pick a time? Book an appointment →

Or call (978) 885-1819 If we’re on a job, leave a message and you’ll hear back the same business day.